What
are the best solutions for increasing
volunteer
resources in Wintergreen?
Alan E. Perry
June 12, 2011
SUMMARY
Wintergreen Fire and Rescue, like
most other departments in the State, is suffering from a decline in volunteer
membership. In addition to issues affecting the general decline in volunteers,
Wintergreen adds three additional challenges; it is a combination department,
it has a disproportionately low number of young adults from which to draw
volunteers, and it has a very low volume of fire calls. The administration of
Wintergreen Fire and Rescue wishes to restore its volunteer staffing to a
workable level and needs to attract and retain capable individuals. The
specific request from the agency’s administration is for information regarding
the best practices for recruiting and retaining volunteers in a predominantly
paid system and what needs to be done to give volunteers a sense of their
importance in the system. This research paper explores the causes of volunteer
decline in emergency services, evaluates recently published studies and
programs in this same venue, and suggests strategies that should be effective
in Wintergreen’s circumstances.
BACKGROUND
The volunteer pool for both fire
and rescue services has been in a steady state of decline since the early
1980’s throughout the nation (Smoke, 2005 p84). Wintergreen Fire and
Rescue (WFR) and Nelson
County (Nelson) have not
been immune to the phenomenon. Causes for the decline among volunteer fire and rescue
organizations have been broadly studied and identified by nearly every State, the
Virginia Office of Emergency Medical Services (VAOEMS), The United States Fire
Administration (USFA), the National Volunteer Fire Council (NVFC), the Virginia
Fire Chiefs Association (VFCA) and most regional EMS
councils. WFR and Nelson fall into the unique subset of combination departments
with both paid and volunteer personnel. The necessity for a combination
department arises from the confluence of the decline in volunteers and the need
for reasonable response from emergency services by the public (Carter
& Rausch, 2008 p201). The emergence of combination departments itself has
been indentified as both a response to, and cause of, volunteer decline (NFVC
& USFA, 2007 p70).
CAUSES OF DECLINE
Before an informed decision can be
made on methods for recruiting and retaining volunteers there must be some
discussion of the causes for the decline. The NVFC has a fairly complete
listing of possible causes for diminished volunteer participation on their
website, many of which are directly applicable to Wintergreen. Additional
specific information unique to the organization was provided by Chief Sheets of
WFR. A list of common causes for volunteer decline roughly matching the publication
“Retention and Recruitment for the volunteer Emergency Services: Challenges
& Solutions” published jointly by the NVFC and USFA is outlined here.
Time Demands
- Less
“free time” to volunteer due to other commitments
- Two-income
families or working multiple jobs
- Competition
with other activities & organizations
Training Requirements
- More
time now required for training and recertification
- Increased
public expectation for level of services
- Addition
of EMS training for firefighters
Nature of Calls
- Fire
Dept. is now first response for EMS calls
- Inappropriate
use or abuse of emergency services
- Aging
population with more chronic health issues
- Volunteers
arrive behind paid staff
- Fewer
fire calls
Social Changes
- Decline
of community involvement, pride and support
- More
transient populations don’t get involved
- Less
support for volunteer from family & employer
- Greater
economic pressure
Leadership Issues
- Management
techniques have changed, or should have
- Formal
leadership training may be lacking
- Ineffective
recruitment & retention efforts
- No Succession
management
Organizational Issues
- Inadequate
program for recruitment
- Inadequate
program for retention
- Inadequate
rewards or recognition for service
- Marketing
efforts not pursued or misdirected
Government Regulation
- Staffing
rules preventing entry in structure fires (two in, two out)
- Interpretation
of Fair Labor Standards Act affecting volunteerism
- EPA
& DEQ effect on live burns resulting in fewer “live fire” trainings
Paid Fire & Rescue Staff
- Potential
negative psychological effect on volunteers
- Conflicts
between paid and volunteer staff
- Disparate
treatment of either party
Aging population
- No
longer able to volunteer in a full capacity
- Fewer
young people are volunteering
- Baby
boomers are hitting their 50’s
These are all possible causes that should be considered, but
does not suggest that these situations currently exist. Determination of the
actual existence of any of these factors will require an in depth study of the
organization. A reliable study will require significant personal observation,
collection of data via questionnaire and exit interviews of volunteers who have
resigned over the past few years. A study should be undertaken in addition to
addressing the probable causes already identified in nearly all reviewed sources.
Funding for such studies can be obtained through Staffing for Adequate Fire and
Emergency Response (SAFER) grants and Rescue Squad Assistance Funds (RSAF). One
such program using a DHS SAFER grant has already begun in Virginia conducted by VFCA; the study closed
at the end of May this year and is expected to produce results by August and
fund programs by years end. It is important to note that volunteerism in
general has increased nationwide and most communities have volunteer rates of
14-40% (Dye & MacManus, 2009 p421). The issue is more an
emergency services volunteer issue than an issue with volunteerism in general.
The challenges of a combination
system
Combination systems such as WFR
face the expected volunteer challenges already noted in addition to the
introduction of a paid staff and command structure. The dynamic between the two
“separate but equal” groups affects the performance of the entire system. In
most cases such systems are implemented to alleviate staffing shortages due to
decreased availability of volunteers during normal business hours and assure
citizens of a reasonable response to an emergency. The paid staff is intended
to be working for and assisting the volunteers in the performance of their mission,
not replacing them. The NVFC/USFA publication “Retention and Recruitment in the
Volunteer Fire Service: Challenges and Solutions”, identifies four common
sources of friction in combination departments as;
- A
feeling that one is better trained or more experienced than the other,
- A
feeling that one is more physically fit than the other,
- A
feeling that one dominates and has little regard for the others needs or
opinions,
- A
feeling that one misrepresents itself to the public.
Clearly any one of these would cause serious conflict, in
combination, or in addition to other known challenges it may become unbearable.
The leadership of the organization bears the responsibility for monitoring and
quickly resolving any display of favoritism, preferential treatment or
intimidation by members on either side of the line regardless of rank or tenure
and promoting an atmosphere of mutual respect, appreciation and teamwork. One
study of a similar size combination department in Pennsylvania found that over 50% considered
leaving because they where unable to meet the time requirements, nearly 30% had
conflicts with career personnel and about the same number expressed issues with
organization leadership (Switala 2006).
Wintergreens unique
circumstances
Wintergreen has several other
circumstances that further exacerbate the problems of both recruitment and
retention. The community has a disproportionately larger number of citizens
over the age of 40 (Movoto 2011). While the community does put forth a
significant number of volunteers, their talents and abilities are not
consistently ideal for the task of structural firefighting or emergency
medicine. There is a small population of adults in the 19 to 39 age group from
which to attract volunteers. As such WFR must recruit from outside the
community adding the additional obstacles of time and distance to an already
difficult sell to the potential volunteer. Chief Sheets of WFR also points out
that the call volume in Wintergreen is extremely low which creates problems on
two fronts; getting recruits released on working incidents, and keeping all
interested in the endeavor.
Scope of the problem
The Wintergreen community is not
alone in its need for volunteers; the 2009 Virginia Fire Service Needs
Assessment identified staffing as the number one issue facing all volunteer
departments in the state while VAOEMS considers retention the greater problem.
Due to these circumstances it cannot be expected to draw from other areas
without difficulty, however because the problem is widespread some additional
resources are now available to address it at both the state and federal levels
in the form of funding for recruitment and retention projects and incentives
for volunteer service.
The value of volunteering
The fire service in America
has historically been a predominantly all volunteer organization composed of
citizen participants in a community effort to protect each others lives and
property from the effects of fire and other disasters (NFPA 2006 p5). The
decision to volunteer comes from a sense of duty to our community, the need to
belong to a well regarded group, the sense of achievement, recognition for
service and to develop relationships with others who have them same interests.
Others do so out of necessity for protection services, for the work and/or
leadership experience it can provide, or simply for the thrill. Changes in our
social, political and economic circumstances have changed this model in many
locations, but its value to the community, local government and the individuals
involved is profound and worthy of every effort to preserve it.
retention
There is a predictable life cycle
in the careers of volunteers. The VAOEMS study “Keeping the best: How to
leverage Retention of Virginia’s EMS Professionals, Research Phase Report” (2005)
identifies retention as a priority over recruitment and considers understanding
this life cycle as one of four principles that need to be understood by
leaders. The volunteer life cycle on average takes about five years to go from
recruitment to a state of commitment and mastery of the required skills. At any
point therein the challenges will arise, and if not addressed properly,
individuals may be lost. Understanding the cycle and the reasons people leave
will enable leaders to take proactive steps to meet those needs that they have
some control over. As noted earlier the remaining principles are those of
achievement, affiliation and relationships. Without retention you cannot
develop trained and qualified members or leadership, without good leadership
recruitment and retention will fail. The NVFC/USFA study adds these
expectations that volunteers have of the organization:
- That
it be a rewarding experience worth their time.
- That
training requirements are not excessive.
- That
time demands are reasonable and flexible.
- Good
leadership is present which minimizes conflict.
- There
is ample public support for the organization.
Clearly these can be very subjective criteria and depending
upon your personal, social and educational background, the expectations can
vary considerably. Not only has the nature of the job changed, but also the
viewpoint and needs of the 19-39 year old target audience for recruitment. The
expectations of volunteers increasingly clash with the demands and training
required for the task.
Solutions
Understanding the barriers to
volunteering, from the most common and well understood to the more specific, is
the first step to defining possible solutions. Most of the commonly recognized
problems have solutions and programs available in the sources cited and listed
at the conclusion of this article. The obstacles facing combination departments
have also been well researched. The more difficult issues are the ones unique
to WFR’s demographics; the aging population, lack of residents in the appropriate
age group and the relative scarcity of affordable housing in Wintergreen. A
successful recruitment and retention program will not be any single activity;
it will require a complete multi-faceted approach to be effective and
sustainable. This will require a plan, time, effort and dedication to see it
through and make the entire organization own it and further develop it as a
tool for its future success. There are many strategies that WFR can adapt to
their specific circumstances.
Strategies applicable to all volunteer emergency services
Marketing
·
Promoting the volunteer organizations mission publicly
& persistently
·
Educating the public about the critical need for
volunteers
·
Market volunteers value to the community; safety,
protection, insurance rates and taxes
·
Market the value of the organization to it’s
members; it’s contribution to community, education and socialization
·
Use of Local media; radio, television/cable and
print
·
Use of Internet, Facebook©, Twitter© and other social networking outlets
which younger adults use extensively (only four squads in Nelson have websites,
three are publicly accessible on Facebook©).
Education
·
Education of children in grade schools,
incorporation of fire and EMS programs in
secondary and technical schools.
·
Educate the general public about value of
volunteers as well as appropriate use of emergency services.
·
Educate businesses owners and managers about the
value of volunteers, the occasional inconvenience may one day save their own
business. Need for other forms of support such as non-cash incentives for
volunteers in the community.
·
Educate other volunteer organizations about the
value of fire and rescue work, solicit their help in finding and supporting
those who will volunteer for the task.
·
Educate community leaders about the value and
need for volunteers, solicit their help in securing State and local funding for
programs that will improve volunteer participation or alleviate some of the
financial burden involved.
Volunteer Training
Programs
·
Modify training to fit around work schedules
·
Create or use existing online training and
testing programs
·
Make training fun, useful, flexible and
accessible
Business Involvement
·
Supporting the mission by allowing volunteers to
respond from work
·
Incentives for volunteers such as discounts,
passes, perks
·
Sponsorships for those wishing to pursue
education and training in Fire/EMS
Public Events
·
Perform regular stand bys at sporting or social
events to improve visibility, socialize and recruit
·
Explore fund raisers that are fun and useful to
the community and the organization
·
Have regular open houses, career days, community
education events
Group Events
·
Create fun team building events for career and
volunteers together regularly
·
Have Family events for both paid and volunteer
staff and their families like cookouts, days at the lake, golf, etc.
·
Promote the sharing of hobbies and professional
skills by creating an organizational directory of goods and services
Strong Leadership
·
Promote leadership development voluntarily among
all staff
·
Make formal leadership training a requirement
for promotion by all staff
·
Administrative support for tracking, monitoring
and mentoring volunteers
·
Develop
step up organizations to provide a place for volunteers to start and grow
·
Boy/Girl Scouts through explorer programs
·
Civic & Religious organizations, attend
meetings, explain the need for volunteers
·
CERT, Medical Reserve Corps, and Fire Corps can
be formed to involve those who do not want to be firefighters right now, and to
interest those that discover they do.
Mentoring &
Succession management
·
Use mentoring is a tool for developing and
retaining new members
·
Use succession management to assure continuity
of quality leadership within the organization
Strategies applicable to combination departments
Uniform expectations
for career and volunteer staff
·
Training requirements should be the same for any
given position
·
The physical fitness standard should be uniform
and attainable
·
Verifiable performance & competency in
required skills
·
A standard for discipline should exist in
writing and be enforced (WFR SAP ADM01-002 satisfies this requirement)
·
The dress code should be as similar as possible,
a professional appearance should be required at all times
·
Promotion standards should be based on both
performance and qualification for officers and command staff.
Training together
·
Will build mutual respect
·
Will build trust
·
Will improve operational efficiency
Team building
·
Discuss problems before they get out of hand
·
Joint social/family events like outings,
cookouts, movie night etc.
·
Joint station/department projects evenly
distributed among all shifts and personnel
Collaborative and
Strong Leadership
·
Effective, efficient and frequent communication
·
Involve all leaders in any decision process consistently
·
Leadership is the role model for all to follow,
set a good example
Strategies to address Wintergreen’s unique problems
Targeted marketing to
specific age groups
·
Adolescents and young adults, as a challenge; they
can obtain good leadership and management training, and network with others.
·
Professionals, Veterans and tradesmen/women;
appeal to civic duty and challenge.
·
College Students; can benefit from work
experience and possibly a “live in” program.
Incentives
·
Wintergreen resort and golf courses; discounts,
passes and memberships.
·
Other Businesses; restaurants, campgrounds,
markets, professionals etc.
·
Paid training, uniforms, insurance.
·
Nelson
County; tax credits, fee
discounts (some already in place).
·
Volunteer retention grants; stipend and/or pay
per call programs.
Change emphasis of
recruitment job description
·
Not just fire anymore
·
Emergency Medicine
·
Technical Rescue
·
Incident management
·
Community assistance
·
Public education
·
Leadership skill development
Outside the box
·
Similar organizations have had success with volunteer
“live-in” programs
·
Paid on call programs have alleviated some
financial burdens of volunteers responding to calls in other localities within
the State of Virginia.
·
Stipend programs cost little but provide
sufficient incentives to attract and retain more volunteers.
Developed Resources
Virginia Office of
Emergency Medical Services (VAOEMS)
- Rescue
Squad Assistance Fund (RSAF) grants
- EMS workforce retention tool kit
- Retention
research and publications
Virginia Recruitment and Retention Network
- Informal
idea & information sharing
Virginia Fire Chiefs
Association (VFCA)
- Current
study funded by SAFER grant
- Networking
United States Fire Administration (USFA)/National
Fire Academy
(NFA)
- Leadership
training
- Recruitment
and Retention Publications
National Volunteer
Fire Council (NVFC)
- Junior
Firefighter Program
- Multiple
print resources and media packages
Federal Emergency
Response Agency (FEMA)
- Community
Emergency Response Team (CERT)
- Medical
Reserve Corps (MRC)
- Fire
Corps
- SAFER
grants
Resources with potential for development
Monitor outcome of
VFCA study
- New
programs will be developed
- Take
advantage if possible
Nelson County
- Pursue
subsidy of recruitment and retention programs to control cost in addition
to the benefits the County already offers.
- Pursue
Fire & EMS programs in public schools.
State Legislative
actions
- DMV
fee waivers
- Income
tax credits
- Job
protection similar to National Guard or Reserves
CONCLUSION
Wintergreen
Fire and Rescue can take actions to recruit and retain volunteers through a
variety of programs that can benefit both Wintergreen and Nelson County.
All people have basic needs which must be met in order to be
happy, those who volunteer are no different, they still get paid but the
currency is respect, recognition and a sense of accomplishment and civic duty.
In this way they should be paid well. This can be accomplished with a sincere
effort to assure their organization is responsive to their needs, provides a
positive work environment, promotes their mission, their value to the
community, and provides regular recognition and acknowledgement of their
contributions. This sounds easy, but many obstacles can arise within the
organization itself, the local politics, the economy and the community. The
best approach is simple, genuine and persistent. Persistence is required in the
circumstances Wintergreen finds its volunteer system. It will take time to get
the message out, alleviate skepticism, and get the attention of qualified and
dedicated individuals. Outlined below are specific actions Wintergreen can take
to begin, and then solidify improvements in volunteer staffing long term.
Recommendations
Ø Consistently
market a positive image of the Wintergreen Volunteer to the community, the
value of volunteering to the public, and the positive returns to the individual
who volunteers through various available media. The use of low or no cost
printed sources such as local newspapers, flyers and electronic media
(internet, Facebook©, Twitter©, etc.) would be
preferable. Doing so will enhance the image of Volunteers, Attract others to
the activity and satisfy the need for recognition among the volunteer staff. If
cost becomes a factor consider taking the program to the County or Regional
levels to secure government or grant funding.
Ø Evaluate
the internal dynamics between the paid staff and volunteers to assure that a
healthy attitude is present on both sides. Likewise, look at the command staff
and administration and assure cooperation and mutual respect is present between
paid and volunteer staff. If problems exist here they will spread throughout
the organization and cause poor retention and participation due to the conflict.
Ø Provide
avenues for paid and volunteer staff and their families to interact in social
settings to build a cohesive team that respects and trust the capabilities and
intentions of the other. Make the fire stations the social center for these
activities as much as practical, but schedule and support other excursions as
well.
Ø Restructure
training programs to be more flexible by utilizing DVD and internet based
instruction, verify acquisition of knowledge via written test and/or practical
exercises for both paid and volunteer staff performed jointly as much as
possible. Make the learning environment accessible, fun, challenging and
supportive.
Ø Provide
incentives for volunteers solicited from area businesses and the resort itself.
Discounts, perks, passes, memberships and other non-cash incentives can be
negotiated that provide both an inducement to volunteer and a reward for
service while providing local business interests with an outlet to support a
worthwhile activity.
Ø Fund
directly, request funding from Nelson
County, or apply for
grant funding for a pay-per-call or stipend program for volunteers who meet all
of the minimum requirements for training, staffing and calls. The amounts are
not great and are merely intended to offset the cost of fuel and time lost at
work. They will provide a sense of reward to the volunteer for meeting their
obligations.
Ø Create
an associate program for volunteers of other squads who meet the qualifications
and minimum training and duty requirements. This will allow other individuals
in surrounding areas to benefit from Wintergreens incentive program, while
Wintergreen benefits from improved staffing.
Ø Create
a live in program for single volunteers who may be willing to give up a little
personal space and a lot of volunteer time in exchange for a room with a bed. A
minor change to WFR SAP ADM02-003 (sleeping facilities) could accomplish this.
Ø Conduct
exit surveys to determine the actual reasons that volunteers are leaving to
allow the creation of a more targeted and efficient retention program.
The intended effect of these recommendations is to remove
barriers, provide a supportive environment and sufficient incentives to attract
and retain volunteers. Even if recruitment and retention goals can be met, a
continuous publicity and support program should remain in place to promote the
spirit of volunteerism and guarantee an acceptable level of retention and
recruitment long term.
References
Cited sources
Carter, H., Rausch, E. (2008), Management in the Fire
Service, NFPA,
Quincy, MA.
Dye, T.,
MacManus, S., (2009), Politics in States and Communities 13th ed.
P381, p421, Pearson Education Inc.
Upper Saddle River, NJ.
Smoke, C. (2005),
Company Officer 2nd ed., Thomson Delmar Learning,
Clifton Park, NY.
Movoto 2011, Nellysford community statistics, Movoto
website:
National Fire
Protection Association (2006), Fire Officer; Principles and Practice,
Jones and Bartlett
Publishers, Sudbury, MA.
National Fire
Protection Association, U.S. Fire Department profile through 2009 (2010), NFPA.
Quincy, MA.
National Volunteer Fire Council, Fact Sheet (2011), NFVC
website:
National
Volunteer Fire Council & United States Fire administration, Retention
and Recruitment for the Volunteer Emergency Services: Challenges &
Solutions. (2007), FA-310,
Switala, C.
(2006), Declining Volunteer Firefighter Response, Mount Lebanon Fire
Department, Mount Lebanon, PA.
Virginia
Department of Fire Programs (2010), 2009 Virginia Fire Service Needs Assessment
Vol. VI, Jan. 2010, VDFP, link:
Virginia
Department of Health-Office of Emergency Medical Services (2005), Keeping the
Best; How to Leverage retention of Virginia’s
EMS Professionals, Research Phase Report.
Other Systems with successful programs
City of Virginia
Beach Recruitment video & statistics
TEMS/PEMS BecomeEMS.org
City of Chesapeake
CERT program
Chesapeake Public Schools Fire/EMS program
Virginia Association of Counties, County Incentives
for Volunteer Firefighters and Rescue Squad members
Rocky Mount,
Virginia Volunteer Fire Department Stipend program
Live in programs
Eden, Pennsylvania VFD live in program
Smithfield,
Virginia Volunteer Fire
Department live in program
Rockville,
Maryland Volunteer Fire
Department live in program
Resource websites
National Volunteer Fire Council
Fire Corps
Virginia
Department of Emergency
Medical Services
VolunteerFD.org
FEMA Fire Grants
Citizen Corps/CERT
Virginia Office of Emergency Management
Virginia Fire Chiefs Association
Nelson County Fire & Rescue websites
Rockfish Fire and Rescue
Montebello
Fire and Rescue
Faber Volunteer Fire Department
Wintergreen Fire and Rescue